Travel Guides

A Creative Director’s Guide to Paris by Yael

Discover the ultimate Paris City Guide curated by Edward Meller’s Creative Director. From iconic landmarks like the Eiffel Tower and Notre-Dame to hidden dining gems and luxury shopping destinations in Le Marais and Saint-Germain, this guide reveals the must-see spots for an unforgettable Parisian escape. Perfect for fashion lovers, culture seekers, and stylish travellers alike.

June 30, 2025
2 min read

A Creative Director’s Guide to Tokyo, Japan

Tokyo is one of my favourite destinations, a city where creativity, tradition, and modernity collide in the most extraordinary ways. Each time I visit, I find new inspiration—from the bustling streets of Shibuya to the refined elegance of Ginza. If you’re creative at heart, Tokyo is a place to immerse yourself in culture, uncover design treasures, and lose yourself in a whirlwind of fashion, food, and art. Here’s my guide to Tokyo’s must-see spots.

November 26, 2024
4 min read

A Creative Director’s Guide to Milan by Yael

For almost 30 years, I’ve had the pleasure of visiting Milan twice a year for the international shoe fair. My family often jokes that I know the streets of Milan better than those of Melbourne. Each time I step off the plane, it feels like returning to a familiar place that I love. Milan’s blend of fashion, food, and culture never ceases to inspire me. Here are some of my personal favourites when it comes to staying, eating, and shopping in this timeless city.

October 14, 2024
4 min read

Travel Guides

A Creative Director’s Guide to Paris by Yael

A Creative Director’s Guide to Tokyo, Japan

A Creative Director’s Guide to Milan by Yael

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