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Edward Meller is an Australian owned, multi-generational
family business sixty plus years rich in history, heritage and experience.
In the early 1980s, Raphy Star and his cousin Phillip Shulman acquired the Edward Meller business, consisting of five shoe stores in Sydney, from its namesake, Edward Meller. Prior to this, Star and Shulman had already established themselves in the shoe industry by purchasing Hermanns Imports, which included two stores in Melbourne and one in Sydney.
Throughout the years, Hermanns Imports has been home to many well-loved, and highly regarded brands, such as Bruno Magli, Giallo, Stuart Weitzman, Hermanns, and Edward Meller. Yael Star joined the family business in 1996, in the role of buyer, responsible for a diverse portfolio of brand procurement.
All of that history, experience and passion has gone into refinement of our epitomes brand Edward Meller.
Quality, craftsmanship, comfort, fit, and function are at the core of everything we do. Seasonal collections are curated, designed, and developed in conjunction with the best international manufacturers to present a range that is fashionable and trend conscious; tailored to an Australian retail environment but with a signature global sensibility. We provide customers with attainable luxury, product you can invest in now and enjoy for years to come.
In the early 1980s, Raphy Star and his cousin Phillip Shulman acquired the Edward Meller business, consisting of five shoe stores in Sydney, from its namesake, Edward Meller. Prior to this, Star and Shulman had already established themselves in the shoe industry by purchasing Hermanns Imports, which included two stores in Melbourne and one in Sydney.
Throughout the years, Hermanns Imports has been home to many well-loved, and highly regarded brands, such as Bruno Magli, Giallo, Stuart Weitzman, Hermanns, and Edward Meller. Yael Star joined the family business in 1996, in the role of buyer, responsible for a diverse portfolio of brand procurement.
All of that history, experience and passion has gone into refinement of our epitomes brand Edward Meller.
Quality, craftsmanship, comfort, fit, and function are at the core of everything we do. Seasonal collections are curated, designed, and developed in conjunction with the best international manufacturers to present a range that is fashionable and trend conscious; tailored to an Australian retail environment but with a signature global sensibility. We provide customers with attainable luxury, product you can invest in now and enjoy for years to come.
Our commitment to superior quality is unmatched. Components and materials are meticulously selected to ensure product that lasts and lasts and is a pleasure to wear.
Edward Meller prides itself on exquisite craftsmanship, partnering with global factories and suppliers rich in experience and expertise, masters of their craft.
Comfort is a top priority. From lining, to materials, to padding, we are always challenging ourselves to up the ante. We continuously explore innovative techniques, utilizing advanced materials like PORON and soft gels to provide optimal comfort in every step.
Impeccable fit is ensured through Yael's hands-on approach. She is both the buyer and the fit model, personally testing each style for fit and making revisions until it is just right.
Our shoes not only boast timeless designs but also prioritize practicality and usability. We aim to provide reliable companions for everyday activities, ensuring customers reach for their Edward Meller shoes as both stylish and functional options.
Yael’s Inspiration comes from all aspects of life. Travel plays a big part in informing each collection, especially Europe. Whether it’s exploring the newest designer collections or local boutiques, visiting the shoe fair, walking the streets, or just sitting and people-watching in a cafe, bar or hotel lobby, there’s so much to be inspired by.
Fashion, of course, often sets the tone for the collection, too: we focus on interpreting international trends in an accessible way for the Australian consumer.
Creative Director Yael Star leads a close-knit team of employees passionate about delivering exceptional service, shoes, and accessories. Edward Meller is now available from seventeen locations, across four states, comprised of boutiques and David Jones concessions.
Yael’s Inspiration comes from all aspects of life. Travel plays a big part in informing each collection, especially Europe. Whether it’s exploring the newest designer collections or local boutiques, visiting the shoe fair, walking the streets, or just sitting and people-watching in a cafe, bar or hotel lobby, there’s so much to be inspired by.
Fashion, of course, often sets the tone for the collection, too: we focus on interpreting international trends in an accessible way for the Australian consumer.
Creative Director Yael Star leads a close-knit team of employees passionate about delivering exceptional service, shoes, and accessories. Edward Meller is now available from seventeen locations, across four states, comprised of boutiques and David Jones concessions.
