The Black Friday Event 2025

Enjoy early access to The Black Friday Event 2025 - 20% Off Storewide for four days only. T&Cs Apply. *

Terms and Conditions

1. Early access to The Black Friday Event 2025 with 20% Off Storewide is valid exclusively online at https://www.edwardmeller.com.au/ from 4:00 PM AEDT until 11:59 PM AEDT on 1st December 2025.
2. From 12:00 AM AEDT on 28th November 2025 until 11:59 PM AEDT on 1st December 2025, the promotion will be available to all customers across all platforms, including in-store and on davidjones.com and theiconic.com.au.
3. The offer applies as 20% off full-price items and/or a further 20% off already reduced items. Discounts are applied automatically at checkout. This offer is valid while stock lasts.
4. Pre-orders, holds, lay-bys, shoe care products and the purchase of gift cards are excluded from this promotion.
5. The offer cannot be applied to previous purchases, redeemed for cash, or combined with any other discounts or promotions.
6. Terms are subject to change at the discretion of Edward Meller.

By participating in this promotion, customers agree to these Terms and Conditions.